The iPad is coming to the UK in a few weeks time. Since the product was launched, half a million have been sold. By most people’s standards it’s already an outstanding success. I think we can all agree that Apple have a reputation for delivering well presented products which just work. That’s a great thing when so many technological products are rubbish. But there’s a dark-side to Apple – no other company seeks to control what you do with your own devices more than Apple Computer.
Last month, Apple annoyed developers by withdrawing apps which contained errotic content. At last week’s Apple Developer conference Steve Jobs actually used this as an excuse to justify their exceptional control:
“You know,” he said, “there’s a porn store for Android.” – refering to the rival mobile platform made by google – “You can download nothing but porn. You can download porn, your kids can download porn. That’s a place we don’t want to go – so we’re not going to go there.” – WONT SOMEBODY THINK OF THE CHILDREN!!!
I’m wondering if Steve’s a bit out of touch with the average male: Prudes and puritans may rejoice that their iProducts are smut free (as long as you dont use the web-browser), but thanks to Steve, we all know that the porn-only app-store is an Android Exclusive..
But get real – locking down the app-store is nothing to do with protecting kid’s innocence – it’s about keeping control. Steve Jobs knows that he can make more money if he owns the only shop in town.
As the Electronic Frontier Foundation says – if you cannot hack it, you don’t truly own it. It’s Apple and not you that determines what is permitted on the iPhone or iPad. Every program which runs on the iPad needs a digital certificate – an electronic permission slip which can only be issued by Apple. This permission can be withdrawn at any time, for any reason.
iPad advocates will counter by saying that the iPad not for freetards like me: The iPad serves a need by simplifying computing to a point where a hypothetical grandma will have no trouble at all shopping online or renting movies. Grandma does not need bit-torrent or scripting languages. Grandma finds too much choice gets in the way of her real purpose, which is apparantly to splurge her pension on premium digital content. So what seems like an annoying restriction to me is nothing more than strict quality control which adds stability and usability to the platform.
Advocates argue that people like me are just hemp-smoking, apple-hatiers who are jealous because our eliteist computing culture is becoming increasingly irrelevant. Giving up a few freedoms -they say- is a small price to pay for security and stability… now that sounds familiar? Hmmmm
But let’s explore this idea of quality control – Does keeping tight control really improve quality? In one sense, yes because Apple can ensure that the very worst rogue-apps never reach the market.
The flipside is that planned economies stifle disruptive competition: A good example of this is that Apple took more than four weeks to approve the Opera web-browser for the market. There was nothing rouge about this app, except that it competes with Apple’s web-browser.
Apple still have not allowed their rivals Google to release Google Lattitude tool for iPhone, simply because it competes with an as-yet unlaunched location product from Apple. Instead of releasing it as an app, you can get lattitude as a “widget”. It’s a crippled version of what you can get on every other kind of phone. Far from improving quality, this is an example of where Apple’s tight control forces people to use inferior products.
Not so long ago, Apple were the company famous for “Thinking Different” – they made stuff which was unencumbered by the stupid restrictions enforced by their bigger rivals. They actively promoted digital creativity with their rip, mix and burn ethic. But as they’ve grown they have begun to adopt all of the industry’s worst habits:
Like a classic monopolist they no longer want to compete – it’s far easier to lock out the competition out of the marketplace, or better still sue anybody who looks like they might eventually become a threat. Apple sued the tiwaneese maufactuer HTC over an alleged patent infrignement involving multi-touch. There was a time when Apple’s plan was to out-innovate their rivals. Like IBM in the ’80s and Microsoft in the ’90s, litigation is just part of doing business.
The whizzy-graphis of the iPad is almost enough to prevent you from noticing how boring it is: It’s the dullest computer I’ve ever seen in my entire life. It’s designed for the lowest-common denominator. The iPad is for computers what the X-Factor is for music. It’s like what disneyworld is to a real city.
They didn’t just take away the keyboard – they took away what makes computers inspiring. By removing some of the basic freedoms to tinker, the iPad is little more than a hand-held multimedia retail outlet. It’s as if Steve Jobs built a little branch of the Apple store in your own home and then decided to charge you for this privilege.
So obviously I’m advising you not to buy one – but if you really must: Wait a month until the version with 3G. At least you will be able to use it in other places than on the toilet.
SF reporting for the PD.