These new ads from Nokia are a not to subtle dig at their new Rival’s tendency to lock up their own products to the point of uselessness. Naturally Nokia are resorting to the old-standard of guerrilla-media, the fly-post:
I guess this is an attempt to make-known on the streets what has long been known amongst geeks and apple-fans, that Apple have seriously failed on what should have been the product-launch of the year.
There’s a fact behind this ad: At the moment Nokia have the most open mobile platform with the best support for open-source languages and freely-available development tools. If you know your stuff anybody can develop for Nokia, and make a living at the same time as you make the platform more desirable.
Apple, by contrast has done what they can to keep development tools out of User’s hands. History tells us that adoption of standards and technology does not favour control-freaks.
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