Bach allegedly discovered the healing power of the ultra-dilute flower-essences in his products via some kind of telepathic study of the medicinal affinities of the plants he studied. What I find astonishing is not the that Mr. Bach was a blatant charlatan but that people continue to buy his worthless product.
Bach’s “Rescue Remedy” consists of 50% brandy dissolved in distilled water. Other compounds may be present in negligible trace quantities. It is based on the discredited “homeopathic” theory that chemicals present in trace quantities may have some sort of healing property.
The most expensive brandy sold by Sainsbury (a British supermarket) is £24 per 1000ml. That’s just under 2.5p per ml. Bach’s 10m product by comparison is just over £1 per ml.
That’s 43 times more expensive than the most expensive brandy sold by a typical supermarket.