This is round 2 of the exciting tit-for-tat between the secularists and the god-botherers:
I’m not sure what the strategy behind this advert is. It’s obviously a response to the “Atheist Bus” campaign which had an almost negligible visibility and yet nevertheless managed to provoke all kinds of ire from the nutty wing of various Churches.
Something I learned working for an advertising agency is that a sales process which begins with insulting the customer (in this case calling him a “fool”) is unlikely to be all that effective, even as in this case if the product is being offered free of charge.
I suspect that the reason for disbelief is not a consequence of lack of bibles: In my experience there are plenty of these in circulation. I suspect the problem has more to do with the content of the bibles, spesifically the fact that it is a book full of bronze-age superstision of questionable moral value with little or no relevance to the modern world. If only the Trinitarian Bible Society would tackle that core issue I think they’d have a great campaign.